Slope Shepherd

Faith-based comics that connect users all over the world.
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Overview
Inspired by the challenge of using phones while skiing, this UX project led to the creation of a smartwatch app that helps users communicate on the slopes and navigate ski resorts. Developed for a UX methodologies class, it explored whether others shared similar frustrations.
Goal
Emphasizing the lean UX process, with a focus on the rapid stages of research, prototyping, and testing.
Role
UX Researcher and Designer
Tools
How might we improve the 'on-mountain' experience by enabling skiers to stay connected?
Team
A smartwatch application designed for easy use on the slopes.
Timeline
January 2022 - May 2022
1
Background
2
Research
3
Analysis
4
Impact
5
Reflection

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The Digital Marketing Group at OneHope revealed a growing demand for diverse comic book content and we saw this as an opportunity to engage teenagers through a platform centered around scripture-based comics. I built out a robust UX strategy to outline our program goals and make sure we were hitting them at each stage of the product life-cycle.

I built out a robust UX strategy to outline our program goals and make sure we were hitting them at each stage of the product life-cycle.
We also set research objectives, focusing on teenage comic book reading habits, how they discover new content, and which platforms they use. We conducted stakeholder interviews to ensure alignment with business goals.

We created a research plan knowing we needed to focus on four key research methodologies: stakeholder interviews, market research, personas and generative research.

Stakeholder Interviews

I created an interview guide to make sure we were asking both of our stakeholders the same questions and informing them on the project goals.We interviewed the VP of Research & Development and a marketing specialist from the Digital Marketing Group. Both had high interest in the project and high impact of the project decisions.

Market Research - Competitive Analysis

Our goal with the competitive analysis was to research what programs already existed and if it was worth it to create our own. We really wanted to answer the following research questions:

‍How are teenagers reading comic books now? Do they read them online? How do they read them online? Is it worth it to create our own?

Personas

We interviewed some team members from the Philippines and Indonesia to create our two main personas. We knew this project would be launched in Asia Pacific and we had many contact in these two regions during this time.

Generative Survey

  • Who: Young adults from 18-30 that read comic book content as a recreational activity.
  • How Many: Our goal was 10-15 responses
  • Why: This was the first user research our team was doing and we wanted to do something quick and effective
  • Set-up: Created on Maze and sent out on Reddit and to the young adults at OneHope

Brand Survey

  • Who: Participants who are closer to the target audience
  • How Many: Our goal was 50 responses and we received close to 100
  • Why: This survey was more specific to the brand we were creating around the project. We wanted feedback that would help shape the end product. 
  • Set-up: Created on Maze and sent to our field contacts, which they then distributed to users.

I created an affinity diagram on Figma for the first survey. I first split the responses between the OneHope and Reddit group. I then split the responses by the age group and the questions answered.
For the second survey, we used the analysis tool from Maze due to time constraints. We looked at the percentages and most common responses.

Key Insights

The key insights from the generative survey and brand survey
I conducted further research to understand the chapter experience, online missionaries and the logo design.I hosted several design sessions with our stakeholders, designers and field contacts.

Must Haves

  • Concise Content
  • Chapters as the delivery style
  • The reader should anticipate what comes next and want to read it
  • Seamless art
  • More simple, less text on pages
  • One page vertical and limited engagement
  • Design mobile first
  • Integrate Bible stories and include more scripture engagement

Nice to Haves

  • More interactions and animation
  • Creating profiles
  • Gamification
  • Chat opportunity with other users similar to a forum discussion
  • Link to a local church

Our online missionaries and field contacts have mentioned in several meetings the impact that both comics have had in their regions.
Many seekers clicked on the CTA looking to speak with someone and through those chats, online missionaries prayed with seekers and many lives were transformed.
After launching the first comic (The Bridge) in Indonesia and seeing its success, we localized the program for The Philippines, Malaysia, and Thailand.
We added a second comic (Story of Jesus) that was localized for the Philippines, Indonesia, India,  Malaysia, and Vietnam.
Through Google Analytics and Clarity, we a saw a high click through rate and high reach numbers.
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While our research was thorough, we realized in hindsight that more usability testing would have improved the product’s overall quality. Additionally, earlier 1:1 interviews would have provided deeper user insights and allowed for more informed design decisions before moving into surveys and development.

More to Explore

Mural Generative Research
UX Researcher
Awaken Comics
Project Manager and UX Researcher

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