Awaken Comics

Faith-based comics that connect users all over the world.
No items found.
Overview
This project started during my internship at OneHope and evolved into my role as Digital Project Manager.
Goal
Create a faith-based comic book platform that seekers can explore to experience different types of comic content.
Role
Project Manager and UX Researcher
Tools
Figma, Maze, Mural
Team
2 UX researchers, 1 UX designer, 1 developer, 2 stakeholders
Timeline
July 2022 - Dec 2024
1
Background
2
Research
3
Analysis
4
Impact
5
Reflection

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Background
The Digital Marketing Group at OneHope revealed a growing demand for diverse comic book content and we saw this as an opportunity to engage teenagers through a platform centered around scripture-based comics. I built out a robust UX strategy to outline our program goals and make sure we were hitting them at each stage of the product life-cycle.

I built out a robust UX strategy to outline our program goals and make sure we were hitting them at each stage of the product life-cycle.
We also set research objectives, focusing on teenage comic book reading habits, how they discover new content, and which platforms they use. We conducted stakeholder interviews to ensure alignment with business goals.

Research Process

We created a research plan knowing we needed to focus on four key research methodologies: stakeholder interviews, market research, personas and generative research.

Stakeholder Interviews

I created an interview guide to make sure we were asking both of our stakeholders the same questions and informing them on the project goals.We interviewed the VP of Research & Development and a marketing specialist from the Digital Marketing Group. Both had high interest in the project and high impact of the project decisions.

Market Research - Competitive Analysis

Our goal with the competitive analysis was to research what programs already existed and if it was worth it to create our own. We really wanted to answer the following research questions:

‍How are teenagers reading comic books now? Do they read them online? How do they read them online? Is it worth it to create our own?

Personas

We interviewed some team members from the Philippines and Indonesia to create our two main personas. We knew this project would be launched in Asia Pacific and we had many contact in these two regions during this time.

Generative Survey

  • Who: Young adults from 18-30 that read comic book content as a recreational activity.
  • How Many: Our goal was 10-15 responses
  • Why: This was the first user research our team was doing and we wanted to do something quick and effective
  • Set-up: Created on Maze and sent out on Reddit and to the young adults at OneHope

Brand Survey

  • Who: Participants who are closer to the target audience
  • How Many: Our goal was 50 responses and we received close to 100
  • Why: This survey was more specific to the brand we were creating around the project. We wanted feedback that would help shape the end product. 
  • Set-up: Created on Maze and sent to our field contacts, which they then distributed to users.

Analysis

I created an affinity diagram on Figma for the first survey. I first split the responses between the OneHope and Reddit group. I then split the responses by the age group and the questions answered.
For the second survey, we used the analysis tool from Maze due to time constraints. We looked at the percentages and most common responses.

Key Insights

The key insights from the generative survey and brand survey
I conducted further research to understand the chapter experience, online missionaries and the logo design.I hosted several design sessions with our stakeholders, designers and field contacts.

Must Haves

  • Concise Content
  • Chapters as the delivery style
  • The reader should anticipate what comes next and want to read it
  • Seamless art
  • More simple, less text on pages
  • One page vertical and limited engagement
  • Design mobile first
  • Integrate Bible stories and include more scripture engagement

Nice to Haves

  • More interactions and animation
  • Creating profiles
  • Gamification
  • Chat opportunity with other users similar to a forum discussion
  • Link to a local church

Impact & Results

Our online missionaries and field contacts have mentioned in several meetings the impact that both comics have had in their regions.
Many seekers clicked on the CTA looking to speak with someone and through those chats, online missionaries prayed with seekers and many lives were transformed.
After launching the first comic (The Bridge) in Indonesia and seeing its success, we localized the program for The Philippines, Malaysia, and Thailand.
We added a second comic (Story of Jesus) that was localized for the Philippines, Indonesia, India,  Malaysia, and Vietnam.
Through Google Analytics and Clarity, we a saw a high click through rate and high reach numbers.
No items found.

Reflection

While our research was thorough, we realized in hindsight that more usability testing would have improved the product’s overall quality. Additionally, earlier 1:1 interviews would have provided deeper user insights and allowed for more informed design decisions before moving into surveys and development.

More to Explore

Mural Generative Research
UX Researcher
Slope Shepherd
UX Researcher and Designer

I would love to connect!

Send me a message. I would love to hear from you!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.